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HomeHomework HelppsychologyAsch's Conformity Study

Asch's Conformity Study

Asch's Study, conducted by Solomon Asch in the 1950s, investigated the influence of group pressure on individual judgment by assessing participants' conformity to incorrect answers provided by a majority in line length tasks. The study demonstrated that individuals often conform to group opinion even when they know the group is wrong, highlighting the impact of social influence on decision-making.

intermediate
2 hours
Psychology
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Overview

Asch's Conformity Study is a landmark experiment in psychology that investigates how group pressure can lead individuals to conform to incorrect answers. Conducted in the 1950s, the study involved participants who were asked to match line lengths in a group setting, where confederates intentionally ...

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Key Terms

Conformity
The act of matching attitudes, beliefs, and behaviors to group norms.

Example: A student agrees with classmates on a project idea, even if they have a different opinion.

Social Influence
The effect that other people have on an individual's thoughts, feelings, and behaviors.

Example: Peer pressure can lead teens to try smoking.

Group Dynamics
The study of how people interact and behave in groups.

Example: In a team, some members may dominate discussions while others remain silent.

Experimental Psychology
A branch of psychology that uses experimental methods to study behavior.

Example: Researchers conduct experiments to understand memory processes.

Peer Pressure
Influence from members of one's peer group.

Example: A teenager feels pressured to wear certain clothes to fit in.

Normative Influence
Conformity based on the desire to be accepted by others.

Example: A person agrees with a group's opinion to avoid conflict.

Related Topics

Milgram's Obedience Study
Explores how far individuals will go to obey authority figures, even against their moral beliefs.
advanced
Social Psychology
The study of how people's thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.
intermediate
Groupthink
A psychological phenomenon where the desire for harmony in a group leads to irrational decision-making.
intermediate

Key Concepts

conformitysocial influencegroup dynamicsexperimental psychology