Overview
Political psychology is a vital field that examines the intersection of psychology and political behavior, particularly how voters make decisions. It encompasses various theories and concepts that explain the psychological influences on voting, such as cognitive biases, social identity, and media fr...
Key Terms
Example: A voter who supports a candidate but disagrees with their policy may feel cognitive dissonance.
Example: Voters may support a party that aligns with their social group.
Example: Describing a tax increase as a 'necessary investment' can lead to different reactions than calling it a 'burden.'
Example: A voter may ignore negative information about their preferred candidate.
Example: High voter turnout is often seen in closely contested elections.
Example: Polls can predict election outcomes based on voter preferences.