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HomeHomework Helppolitical-sciencePolitical Mobilization Online

Political Mobilization Online

Political mobilization through digital media refers to the process of organizing and energizing individuals or groups to engage in political activities, such as advocacy or voting, by utilizing online platforms and social networks to disseminate information, coordinate efforts, and foster community engagement. This phenomenon leverages digital communication tools to enhance participation and influence public opinion in the political sphere.

intermediate
3 hours
Political Science
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Overview

Political mobilization through digital media is a transformative process that leverages online platforms to engage citizens in political activities. It encompasses various strategies, including social media campaigns, online petitions, and community organizing, aimed at fostering civic engagement an...

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Key Terms

Digital Media
Forms of media that are encoded in a machine-readable format.

Example: Social media platforms like Twitter and Facebook.

Political Mobilization
The process of rallying individuals to participate in political activities.

Example: Organizing a protest through social media.

Online Activism
Using the internet to promote social or political change.

Example: Petitioning for policy changes via online platforms.

Digital Campaign
A coordinated effort to achieve a political goal using digital tools.

Example: A campaign to raise awareness about climate change.

Engagement Strategy
A plan to connect and interact with an audience effectively.

Example: Using polls and surveys to gather opinions.

Metrics
Standards of measurement used to assess performance.

Example: Tracking likes and shares on social media posts.

Related Topics

Social Movements
Study of collective actions aimed at social change.
intermediate
Civic Technology
Use of technology to enhance civic engagement and participation.
intermediate
Digital Democracy
Exploration of how digital tools affect democratic processes.
advanced

Key Concepts

social media influenceonline activismdigital campaignscommunity engagement