Overview
Blockchain technology offers a revolutionary approach to ensuring media transparency by providing a secure, decentralized platform for content verification and distribution. By utilizing its key features such as immutability and smart contracts, stakeholders in the media industry can enhance trust a...
Key Terms
Example: Bitcoin transactions are recorded on a blockchain.
Example: Blockchain technology is decentralized, meaning no single entity controls it.
Example: Once a transaction is added to the blockchain, it cannot be changed.
Example: A smart contract can automatically pay a creator when their content is viewed.
Example: Blockchain provides transparency in ad spending by tracking every transaction.
Example: Media ethics require journalists to verify their sources.