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HomeHomework HelpmarketingDigital Marketing Strategies

Digital Marketing Strategies

The use of electronic channels to promote products, services, or ideas, including email, SMS, MMS, fax marketing, location-based marketing, and targeted online advertising, to reach target audiences and achieve marketing goals

intermediate
5 hours
Marketing
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Overview

Digital marketing strategies are essential for businesses looking to thrive in the online marketplace. By utilizing various channels such as SEO, content marketing, social media, and email marketing, companies can effectively reach and engage their target audience. Each strategy plays a unique role ...

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Key Terms

SEO
Search Engine Optimization, the practice of optimizing a website to rank higher in search engine results.

Example: Using keywords in your content to improve SEO.

Content Marketing
A marketing strategy focused on creating and distributing valuable content to attract a target audience.

Example: Blog posts, videos, and infographics are forms of content marketing.

Social Media Marketing
Using social media platforms to promote products or services and engage with customers.

Example: Posting promotional content on Instagram or Facebook.

Email Marketing
A digital marketing strategy that involves sending emails to prospects and customers.

Example: Newsletters sent to subscribers about new products.

Conversion Rate
The percentage of visitors who take a desired action on a website.

Example: If 100 people visit a site and 5 make a purchase, the conversion rate is 5%.

Analytics
The systematic computational analysis of data or statistics.

Example: Using Google Analytics to track website traffic.

Related Topics

Email Marketing
Focuses on strategies to effectively communicate with customers through email.
intermediate
Social Media Analytics
Involves measuring and analyzing social media performance to improve strategies.
intermediate
Pay-Per-Click Advertising
A model of internet marketing where advertisers pay a fee each time their ad is clicked.
advanced

Key Concepts

SEOContent MarketingSocial Media MarketingEmail Marketing