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HomeHomework HelpeconomicsCognitive Economics

Cognitive Economics

Cognitive Economics refers to the interdisciplinary study of how cognitive processes influence economic decision-making and behavior, integrating insights from psychology, neuroscience, and behavioral economics. Its applications span various fields, including marketing, public policy, and organizational behavior, aiming to enhance understanding of human choices in economic contexts.

intermediate
5 hours
Economics
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Overview

Cognitive economics merges insights from psychology and economics to understand how people make decisions. It highlights that human behavior is often irrational, influenced by biases and emotions, which can lead to suboptimal economic choices. By studying these patterns, we can better predict market...

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Key Terms

Behavioral Biases
Systematic patterns of deviation from norm or rationality in judgment.

Example: Overconfidence in one's investment choices.

Nudge
A subtle policy shift that encourages people to make decisions without restricting their choices.

Example: Placing healthy foods at eye level in a cafeteria.

Market Sentiment
The overall attitude of investors toward a particular security or financial market.

Example: Bullish sentiment leads to rising stock prices.

Herd Behavior
The tendency for individuals to follow the actions of a larger group.

Example: Investors buying stocks because others are doing so.

Rational Choice Theory
The theory that individuals make decisions based on maximizing utility.

Example: Choosing the cheapest option when shopping.

Cognitive Dissonance
The mental discomfort experienced when holding two conflicting beliefs.

Example: Feeling guilty after making an impulsive purchase.

Related Topics

Behavioral Finance
Study of how psychological influences affect financial behaviors.
intermediate
Decision Theory
Analysis of choices made under uncertainty.
intermediate
Game Theory
Study of strategic interactions among rational decision-makers.
advanced

Key Concepts

Behavioral BiasesDecision MakingMarket PsychologyNudges