Overview
Legitimate interest is a key concept under the GDPR that allows organizations to process personal data for their own interests, provided these interests do not infringe on the rights of individuals. It requires a careful balancing act, where organizations must assess their needs against the potentia...
Key Terms
Example: GDPR aims to protect the personal data of EU citizens.
Example: Name, email address, and phone number are examples of personal data.
Example: Data processing includes analyzing customer data for marketing.
Example: A company conducts a balancing test before using customer data for targeted ads.
Example: A business may process data to prevent fraud as a legitimate interest.
Example: A customer whose information is stored in a database is a data subject.