Overview
Persuasion is a vital skill that involves convincing others through various techniques and appeals. Understanding the modes of persuasion—ethos, pathos, and logos—enables individuals to communicate more effectively. Additionally, Cialdini's principles of influence provide a framework for ethical per...
Key Terms
Example: A doctor giving health advice uses ethos to establish trust.
Example: A charity ad showing suffering animals evokes pathos to encourage donations.
Example: A presentation using statistics to support a claim employs logos.
Example: Offering a free sample can lead to a purchase due to reciprocity.
Example: A restaurant crowded with customers suggests good food through social proof.
Example: A limited-time offer creates urgency due to scarcity.