Overview
Customer Experience Management (CEM) is essential for businesses aiming to enhance customer satisfaction and loyalty. By understanding the customer journey and actively seeking feedback, companies can identify areas for improvement and implement effective strategies. Personalization and an omnichann...
Key Terms
Example: The customer journey includes discovering a product, making a purchase, and receiving support.
Example: A restaurant uses customer surveys to adjust its menu based on preferences.
Example: An online store recommends products based on previous purchases.
Example: A customer can start shopping on a website and complete the purchase via a mobile app.
Example: High customer satisfaction often leads to repeat business.
Example: A company asks customers how likely they are to recommend it to others.