Definition
A Likert scale is a psychometric scale used to measure attitudes or opinions by asking respondents to specify their level of agreement or disagreement with a given statement, typically on a balanced scale ranging from "strongly disagree" to "strongly agree." It allows for quantifying subjective experiences and opinions, facilitating statistical analysis of the data collected.
Summary
The Likert scale is a widely used tool in surveys that allows researchers to measure attitudes and opinions quantitatively. By providing a range of response options, it enables respondents to express varying degrees of agreement or disagreement with specific statements. This method is particularly useful in fields like market research, psychology, and social sciences, where understanding subjective opinions is crucial. However, while Likert scales are valuable for data collection, they also come with limitations. The design of the questions can significantly impact the quality of the data collected, and researchers must be cautious of biases that may arise. Understanding how to create effective Likert scales and analyze the resulting data is essential for drawing accurate conclusions from survey research.
Key Takeaways
Understanding Attitudes
Likert scales help quantify subjective attitudes, making them easier to analyze.
highDesign Matters
The way questions are phrased can significantly impact the responses collected.
mediumData Interpretation
Analyzing Likert scale data requires understanding of basic statistics to draw meaningful conclusions.
highLimitations of Likert Scales
While useful, Likert scales can oversimplify complex opinions and may introduce bias.
mediumWhat to Learn Next
Survey Methodology
Learning about survey methodology will enhance your understanding of how to design effective surveys, including the use of Likert scales.
intermediateData Analysis Techniques
Understanding data analysis techniques will help you interpret the results from Likert scale surveys more effectively.
intermediate