Overview
Research alternatives provide a variety of methods for gathering data, allowing researchers to choose the most suitable approach for their specific questions. Understanding the differences between qualitative and quantitative research, as well as the benefits of mixed methods and case studies, is es...
Key Terms
Example: Interviews and focus groups are common qualitative research methods.
Example: Surveys with closed-ended questions are often used in quantitative research.
Example: A study that uses surveys and interviews to gather data.
Example: A case study on a successful startup company.
Example: Collecting data through surveys, interviews, or observations.
Example: A descriptive research design focuses on providing a detailed account of a phenomenon.