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HomeHomework HelppsychologySocial Contagion

Social Contagion

Social contagion is the phenomenon where behaviors, emotions, or attitudes spread among individuals within a group, often through social networks or interactions. This process can occur unconsciously, shaping group dynamics and influencing individual actions and feelings.

intermediate
2 hours
Psychology
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Overview

Social contagion is a fascinating concept that explains how behaviors, emotions, and ideas can spread through social networks. It highlights the interconnectedness of individuals and the powerful influence they have on one another. Understanding social contagion can help us recognize the dynamics of...

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Key Terms

Emotional Contagion
The phenomenon where individuals catch feelings from others.

Example: Seeing someone smile can make you feel happy too.

Behavioral Mimicry
The unconscious imitation of another person's behavior.

Example: Copying a friend's gestures during a conversation.

Social Influence
The effect that other people have on an individual's thoughts, feelings, and behaviors.

Example: Peer pressure in a group setting.

Network Theory
A framework for understanding how social structures influence behaviors.

Example: Analyzing how information spreads through social media.

Viral Marketing
A marketing strategy that encourages individuals to share a message to increase brand awareness.

Example: A funny video that gets shared widely online.

Social Proof
The tendency to conform to what others are doing.

Example: Choosing a restaurant based on its popularity.

Related Topics

Group Dynamics
Study of how individuals behave in groups and how group interactions influence behavior.
intermediate
Social Psychology
Explores how people's thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.
intermediate
Network Analysis
The study of social structures through networks and the relationships between entities.
advanced

Key Concepts

Emotional ContagionBehavioral MimicrySocial InfluenceNetwork Theory