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HomeHomework HelppsychologyInformational Social Influence

Informational Social Influence

Informational social influence is a psychological phenomenon where individuals conform to the beliefs or behaviors of others in ambiguous situations, relying on them as a source of information to guide their own actions. This influence often occurs when individuals believe that others possess more accurate knowledge or expertise.

intermediate
2 hours
Psychology
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Overview

Informational social influence is a crucial concept in understanding how individuals conform to the beliefs and behaviors of others. It occurs when people look to others for guidance, especially in uncertain situations, believing that those individuals possess accurate information. This type of infl...

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Key Terms

Conformity
The act of matching attitudes, beliefs, and behaviors to group norms.

Example: A student changes their opinion on a topic after hearing classmates discuss it.

Social Proof
The tendency to look to others for guidance in uncertain situations.

Example: Choosing a restaurant based on how many people are dining there.

Group Dynamics
The patterns of interaction and behavior among group members.

Example: How team members communicate and collaborate on a project.

Decision Making
The process of making choices by identifying options and evaluating them.

Example: Choosing a college based on peer recommendations.

Normative Influence
Conformity based on the desire to be accepted or liked by a group.

Example: Wearing trendy clothes to fit in with peers.

Ambiguity
Situations where information is unclear or uncertain.

Example: Not knowing the correct answer on a test.

Related Topics

Normative Social Influence
Focuses on conformity driven by the desire to be accepted by others.
intermediate
Groupthink
A psychological phenomenon where the desire for harmony in a group leads to poor decision-making.
advanced
Cognitive Dissonance
The mental discomfort experienced when holding two conflicting beliefs or values.
intermediate

Key Concepts

conformitysocial proofgroup dynamicsdecision making