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HomeHomework HelppsychologyImplicit Attitudes

Implicit Attitudes

Implicit attitudes are automatic, unconscious evaluations and beliefs about a person, object, or concept that influence behavior and decision-making without conscious awareness. They are often measured through indirect methods, revealing biases that individuals may not openly endorse.

intermediate
2 hours
Psychology
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Overview

Implicit attitudes play a significant role in shaping our perceptions and behaviors towards others, often without our conscious awareness. These automatic evaluations can lead to biases that affect various aspects of life, including hiring practices, education, and interpersonal relationships. Under...

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Key Terms

Implicit Attitude
An automatic, unconscious evaluation of a person or concept.

Example: Feeling uneasy around a certain group without knowing why.

Explicit Attitude
A conscious and deliberate evaluation of a person or concept.

Example: Stating that you support equal rights for all.

Implicit Association Test (IAT)
A psychological test that measures implicit attitudes by analyzing reaction times.

Example: Using IAT to assess biases towards different races.

Bias
A tendency to favor one group over another, often leading to unfair treatment.

Example: Hiring someone based on their gender rather than qualifications.

Stereotype
A widely held but oversimplified belief about a particular group.

Example: Assuming all teenagers are irresponsible.

Social Psychology
The study of how individuals influence and are influenced by others.

Example: Examining how group dynamics affect decision-making.

Related Topics

Social Influence
Study of how individuals change their behavior in response to social pressure.
intermediate
Cognitive Biases
Systematic patterns of deviation from norm or rationality in judgment.
intermediate
Stereotype Threat
The risk of confirming negative stereotypes about one's group.
advanced
Attitude Change
Exploration of how and why attitudes change over time.
intermediate

Key Concepts

Unconscious biasSocial psychologyAttitude measurementStereotypes