Overview
Target audience analysis is a vital process in marketing that helps businesses identify and understand the specific groups of consumers they aim to reach. By analyzing demographics and psychographics, companies can tailor their products and marketing strategies to meet the unique needs of their audi...
Key Terms
Example: Age, gender, and income levels are key demographic factors.
Example: Understanding a consumer's lifestyle can help tailor marketing messages.
Example: Segmenting by age groups can help target specific products.
Example: A persona might be a 30-year-old tech-savvy woman interested in fitness.
Example: A company may target young professionals for a new app.
Example: Understanding consumer behavior helps in predicting buying patterns.
Related Topics
Key Concepts
demographicspsychographicsmarket segmentationcustomer personas