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HomeHomework HelpmarketingConsumer Behavior E-commerce

Consumer Behavior E-commerce

Consumer behavior in e-commerce refers to the study of how individuals make decisions to spend their available resources on online goods and services, encompassing the psychological, social, and emotional factors that influence their purchasing actions.

intermediate
3 hours
Marketing
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Overview

Consumer behavior in e-commerce is a vital area of study that helps businesses understand how consumers make purchasing decisions online. By analyzing factors such as motivations, preferences, and the decision-making process, companies can tailor their marketing strategies to better meet consumer ne...

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Key Terms

E-commerce
Buying and selling goods or services over the internet.

Example: Amazon is a leading e-commerce platform.

Consumer Behavior
The study of how individuals make decisions to spend their resources.

Example: Understanding consumer behavior helps businesses market effectively.

Digital Marketing
Promoting products or services using digital channels.

Example: Social media ads are a form of digital marketing.

User Experience (UX)
The overall experience a user has when interacting with a website or app.

Example: A well-designed website enhances user experience.

SEO (Search Engine Optimization)
The practice of optimizing a website to rank higher in search engine results.

Example: Using keywords effectively can improve SEO.

Customer Retention
Strategies to keep existing customers engaged and purchasing.

Example: Loyalty programs are used for customer retention.

Related Topics

Digital Marketing Strategies
Explore various strategies used in digital marketing to attract and retain customers.
intermediate
User Experience Design
Learn about designing user-friendly websites and applications to enhance customer satisfaction.
intermediate
Market Research Techniques
Understand different methods for conducting market research to gather consumer insights.
intermediate

Key Concepts

online shopping habitspurchase decision processcustomer experiencedigital marketing influence