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HomeHomework HelpmarketingConsumer Behavior

Consumer Behavior

The study of how individuals, groups, and organizations select, purchase, use, and dispose of goods and services, including the factors that influence these processes, such as cultural, social, personal, and psychological factors

beginner
3 hours
Marketing
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Overview

Consumer behavior is a vital area of study in marketing that examines how individuals make decisions regarding the purchase of goods and services. By understanding the factors that influence these decisions, businesses can tailor their marketing strategies to better meet consumer needs. This include...

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Key Terms

Consumer
An individual who purchases goods or services for personal use.

Example: A person buying groceries at a supermarket.

Motivation
The internal drive that prompts consumers to take action.

Example: A desire for comfort may motivate someone to buy a new sofa.

Market Research
The process of gathering information about consumers' needs and preferences.

Example: Surveys conducted to understand customer satisfaction.

Cultural Influences
The impact of a person's culture on their buying behavior.

Example: Holidays may influence the purchase of gifts.

Decision-Making Process
The steps consumers take to make a purchase decision.

Example: Identifying a need, searching for information, and evaluating options.

Brand Loyalty
A consumer's commitment to repurchase or continue using a brand.

Example: Always buying Nike shoes instead of other brands.

Related Topics

Marketing Strategies
Explore how businesses create effective marketing plans to reach consumers.
intermediate
Psychology of Buying
Understand the psychological factors that influence consumer choices.
advanced
Advertising Techniques
Learn about different advertising methods and their impact on consumer behavior.
intermediate

Key Concepts

Decision MakingInfluencesConsumer NeedsMarket Trends