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HomeHomework HelpeconomicsTotal Revenue and Demand Elasticity

Total Revenue and Demand Elasticity

Total revenue and demand elasticity are crucial concepts in understanding consumer behavior in response to price changes. The total revenue test helps determine whether demand is elastic or inelastic, indicating how total revenue will change with price fluctuations. This concept is significant for businesses and policymakers as it informs pricing strategies and revenue projections based on consumer response to price adjustments.

intermediate
2 hours
Economics
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Overview

Total revenue is a key concept in economics that represents the total income a business earns from selling its products. It is calculated by multiplying the price of goods by the quantity sold. Understanding total revenue helps businesses make informed decisions about pricing and sales strategies. D...

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Key Terms

Total Revenue
The total income generated from sales.

Example: If a company sells 100 units at $10 each, total revenue is $1,000.

Demand Elasticity
A measure of how much the quantity demanded changes when the price changes.

Example: If a 10% price increase leads to a 20% drop in quantity demanded, demand is elastic.

Elastic Demand
Demand that changes significantly with price changes.

Example: Luxury goods often have elastic demand.

Inelastic Demand
Demand that changes little with price changes.

Example: Necessities like medicine usually have inelastic demand.

Price Elasticity of Demand
The percentage change in quantity demanded divided by the percentage change in price.

Example: If price increases by 5% and quantity demanded decreases by 10%, elasticity is -2.

Revenue Maximization
The strategy of setting prices to achieve the highest total revenue.

Example: A company may lower prices to increase sales volume.

Related Topics

Supply and Demand
The relationship between supply and demand determines market prices and quantities.
intermediate
Market Structures
Different market structures affect pricing and output decisions.
intermediate
Consumer Behavior
Understanding how consumers make purchasing decisions is crucial for businesses.
intermediate

Key Concepts

Total RevenuePrice ElasticityInelastic DemandElastic Demand