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HomeHomework Helpdigital-marketingPPC Shows

PPC Shows

PPC shows refer to pay-per-click advertising campaigns that display ads on various platforms, charging advertisers each time their ad is clicked. These shows help businesses reach their target audience effectively.

beginner
2 hours
Digital Marketing
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Overview

PPC shows are a vital part of digital marketing, allowing businesses to reach their target audience effectively by paying only for actual clicks on their ads. This model helps companies manage their advertising budgets efficiently while maximizing visibility and engagement. Understanding the fundame...

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Key Terms

Click-Through Rate (CTR)
The percentage of people who click on an ad after seeing it.

Example: If 100 people see an ad and 5 click it, the CTR is 5%.

Cost Per Click (CPC)
The amount an advertiser pays for each click on their ad.

Example: If an ad costs $1 per click, and 10 people click it, the total cost is $10.

Ad Rank
A value that determines the position of an ad on a search results page.

Example: Higher bids and quality scores lead to a better ad rank.

Quality Score
A metric used by search engines to measure the quality and relevance of ads.

Example: Ads with higher quality scores often have lower CPCs.

Impressions
The number of times an ad is displayed to users.

Example: An ad with 1,000 impressions has been shown 1,000 times.

Landing Page
The webpage where users land after clicking an ad.

Example: A well-designed landing page can improve conversion rates.

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Key Concepts

Pay-Per-ClickAd CampaignsTarget AudienceConversion Rate