Overview
Engaging audiences through social media is crucial for building relationships and fostering community. By understanding different platforms, creating compelling content, and encouraging interaction, brands can effectively connect with their audience. Analyzing engagement metrics and maintaining a co...
Key Terms
Example: Likes, shares, and comments are forms of engagement.
Example: A monthly content calendar helps plan posts in advance.
Example: ‘Click here to learn more!’ is a common CTA.
Example: Social media analytics show how many people viewed a post.
Example: A playful brand voice might use humor in its posts.
Example: Age, gender, and location are key demographics.