Seekh Logo

AI-powered learning platform providing comprehensive practice questions, detailed explanations, and interactive study tools across multiple subjects.

Explore Subjects

Sciences
  • Astronomy
  • Biology
  • Chemistry
  • Physics
Humanities
  • Psychology
  • History
  • Philosophy

Learning Tools

  • Study Library
  • Practice Quizzes
  • Flashcards
  • Study Summaries
  • Q&A Bank
  • PDF to Quiz Converter
  • Video Summarizer
  • Smart Flashcards

Support

  • Help Center
  • Contact Us
  • Privacy Policy
  • Terms of Service
  • Pricing

© 2025 Seekh Education. All rights reserved.

Seekh Logo
HomeHomework Helpcommunication-studiesMedia Influence on Public Opinion

Media Influence on Public Opinion

Media Influence on Public Opinion' refers to the capacity of various media platforms to shape, alter, or reinforce the perceptions, beliefs, and attitudes of the public regarding specific issues, events, or topics through the dissemination of information and framing of narratives. This influence can significantly impact societal norms and individual behaviors by highlighting certain viewpoints while marginalizing others.

intermediate
3 hours
Communication Studies
0 views this week
Study FlashcardsQuick Summary
0

Overview

Media influence on public opinion is a critical area of study that examines how various forms of media shape the beliefs and attitudes of individuals. Through mechanisms like agenda setting and framing, media can prioritize certain issues, affecting how the public perceives and reacts to them. Under...

Quick Links

Study FlashcardsQuick SummaryPractice Questions

Key Terms

Media
Various channels of communication, including newspapers, television, and the internet.

Example: Social media platforms like Twitter and Facebook are popular forms of media.

Public Opinion
The collective attitudes and beliefs of individuals on certain issues.

Example: Public opinion polls can show how people feel about political candidates.

Agenda Setting
The process by which media influences the importance placed on topics.

Example: If a news outlet covers climate change extensively, it may become a priority for the public.

Framing
The presentation of information in a way that influences perception.

Example: Framing a protest as a 'riot' can change public perception of the event.

Bias
A tendency to favor one perspective over another.

Example: A news article may show bias by only presenting one side of a political debate.

Surveys
Research methods used to gather data from a group of people.

Example: Surveys can be used to measure public opinion on healthcare.

Related Topics

Political Communication
The study of how information spreads in political contexts and its effects on public opinion.
intermediate
Social Media Impact
Exploring how social media platforms influence public discourse and opinion formation.
intermediate
Advertising Psychology
Understanding how advertising affects consumer behavior and public perception.
advanced

Key Concepts

Media TypesPublic PerceptionAgenda SettingFraming