Overview
Audience trust and credibility are vital components of effective communication. They influence how messages are received and acted upon, making it essential for communicators to establish and maintain trust with their audience. Factors such as source credibility, transparency, and ethical practices ...
Key Terms
Example: A trustworthy source provides accurate and honest information.
Example: Experts in a field are often seen as credible sources.
Example: Audience perception can be influenced by prior experiences.
Example: A transparent organization shares its processes and decisions.
Example: Surveys and feedback forms are engagement techniques.
Example: Fact-checking helps to confirm the truth of a claim.
Related Topics
Media Literacy
Understanding how to critically analyze media messages and sources.
intermediatePersuasion Techniques
Exploring methods used to influence audience beliefs and behaviors.
intermediatePublic Relations Strategies
Learning how organizations manage communication with the public.
advancedCrisis Communication
Understanding how to communicate effectively during a crisis.
advancedKey Concepts
TrustworthinessSource CredibilityAudience PerceptionCommunication Ethics