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HomeHomework Helpbusiness-managementCorporate Reputation

Corporate Reputation

The overall perception and opinion of a company held by its stakeholders, including customers, employees, and the general public, influenced by factors such as product quality, customer service, employee behavior, and social responsibility

intermediate
3 hours
Business Management
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Overview

Corporate reputation is a critical asset for any business, influencing customer loyalty, employee satisfaction, and overall market performance. It is shaped by various factors, including brand image, stakeholder engagement, and corporate social responsibility. Companies with a positive reputation ar...

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Key Terms

Brand Image
The perception of a brand in the minds of consumers.

Example: Apple is seen as innovative and premium.

Stakeholder
Any individual or group that has an interest in the success of a company.

Example: Employees, customers, and investors are all stakeholders.

Crisis Management
The process of handling a disruptive and unexpected event.

Example: A company issuing a public apology after a product recall.

Corporate Social Responsibility (CSR)
A company's commitment to conducting business ethically and contributing to economic development.

Example: A company donating to local charities.

Reputation Survey
A tool used to measure public perception of a company.

Example: Surveys asking customers about their views on a brand.

Trust
The belief in the reliability and integrity of a company.

Example: Customers trust brands that consistently deliver quality.

Related Topics

Brand Management
The process of creating and maintaining a brand's image and reputation.
intermediate
Crisis Communication
Strategies for communicating with stakeholders during a crisis.
intermediate
Corporate Ethics
The study of moral principles in business practices.
advanced

Key Concepts

Brand ImageStakeholder EngagementCrisis ManagementCorporate Social Responsibility